Workweek: New B2B Media Model Launches – Relevant for Nurse Writers? affiliate link b2b branding content marketing freelance business influencer Nov 16, 2021

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An interesting bit of news hit the wire...

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What Types of Writing Samples Should You Obtain? clip clips content marketing freelance writing tips nonprofit work samples writing samples Aug 24, 2021

Kemley recently emailed me with a question that I think could benefit from a wider audience. In a nutshell, they said they had contacted a nonprofit to volunteer to write in exchange for getting work samples (which is a strategy I advise, so: Well done, Kemley!).

The nonprofit organization...

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How Long Should Your LOI Subject Line Be? clients content marketing finding clients letter of introduction loi subject line Aug 10, 2021

Recently I heard from a student in the Complete Guide to Content Marketing Writing for Nurses course who had sent more than 70 LOIs without a single response. Talk about disheartening!

She naturally wondered what was wrong with her LOI, but I, on the other hand, was wondering what might be wrong...

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Prospecting Tip: Look for the Head of the Octopus clients content marketing finding clients freelance writing basics freelance writing for nurses freelance writing tips marketing nurse-writer prospecting May 18, 2021

Last week, a student in the Complete Guide to Content Marketing Writing for Nurses course sent me an excellent question that I felt deserved a wider audience, so I wanted to share her question and my answer with you.

This student was struggling with one of the most fundamental aspects of...

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What is B2B Content Marketing? b2b b2c clients content marketing finding clients freelance writing basics freelance writing for nurses freelance writing tips marketing Apr 13, 2021

Over in the “office hours” (group coaching) component of the Complete Guide to Content Marketing Writing course, we were discussing how to target clients based on our clinical niches. It was an awesome conversation, by the way, and I think everyone gained a lot from it!

When most...

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