Know Your SOW: What it is, how to craft it – and how to enforce it business clients freelance writing scope of work sow Aug 31, 2021

Over the course of my freelance career, I occasionally became embroiled in situations where the client did not want to adhere to the SOW we mutually agreed on in the contract, thereby making life miserable for all concerned.

What is a SOW, you ask? Great question.

SOW stands for “Scope of...

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What is an LOI? clients email finding clients letter of introduction loi marketing Aug 17, 2021

I chatter on all the time about “LOIs,” as if every nurse in the world knows exactly what it is. But, of course, that’s preposterous! So allow me today to do something I’ve been remiss about: explaining exactly what an LOI is and when to use it.

Meet the Letter of...

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How Long Should Your LOI Subject Line Be? clients content marketing finding clients letter of introduction loi subject line Aug 10, 2021

Recently I heard from a student in the Complete Guide to Content Marketing Writing for Nurses course who had sent more than 70 LOIs without a single response. Talk about disheartening!

She naturally wondered what was wrong with her LOI, but I, on the other hand, was wondering what might be wrong...

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Is It Worthwhile to Pay for Access to Writing Gigs? b2b clients finding clients loi marketing writing gigs yog's law Jul 27, 2021

Getting started as a nurse writer can feel very confusing. Where do you begin to find “jobs”? Where should you search?

As you explore these questions, you likely will run across places that offer paid access to writing gigs. Is it worthwhile to invest in these subscriptions? Does it...

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There is No Such Thing as a “Blog Post Format” blog posts clients freelance writing basics freelance writing tips marketing nurse-writer projects writing tips writing types Jun 08, 2021

We nurses like structure. We like procedures. We feel comfortable when someone gives us a framework that provides us with a series of steps to move through on the way to a desired outcome – such as starting an IV.

So it’s no surprise to me that a great many novice nurse-writers tell...

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How to Write a 5-Sentence Letter of Introduction that Gets Results anchor clients business tips clients finding clients freelance writing basics freelance writing for nurses letter of introduction loi May 25, 2021

I’ve talked about sending Letters of Introduction (LOIs) many times in my coaching sessions, but then I realized I didn’t actually have a blog post that discusses exactly what these prospecting tools are or how to write them. Derp.

So I thought I should go over that.

Cold LOI vs Warm...

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Prospecting Tip: Look for the Head of the Octopus clients content marketing finding clients freelance writing basics freelance writing for nurses freelance writing tips marketing nurse-writer prospecting May 18, 2021

Last week, a student in the Complete Guide to Content Marketing Writing for Nurses course sent me an excellent question that I felt deserved a wider audience, so I wanted to share her question and my answer with you.

This student was struggling with one of the most fundamental aspects of...

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What to Charge Your Health Writing Clients anchor clients business tips clients finding clients freelance writing basics freelance writing for nurses freelance writing tips pricing setting prices May 11, 2021

The most common question I field is: What should I charge this client? 

The second-most common is: Here’s the rate a client offered me. Is this a good rate?

In fact, because pricing questions are so common, I’ve written about them numerous times in the past. I’ve offered ...

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I got Published!! Now What? business tips clients freelance writing basics freelance writing for nurses freelance writing tips getting published organization pitching tracking pitches writing May 04, 2021

It might take some time, but eventually you will sell an article pitch to an editor, or a prospective client will sign you to a content writing contract. Next, you’ll get your first PAID publication – and what a sweet, sweet feeling that will be!

By all means, celebrate this...

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What is B2B Content Marketing? b2b b2c clients content marketing finding clients freelance writing basics freelance writing for nurses freelance writing tips marketing Apr 13, 2021

Over in the “office hours” (group coaching) component of the Complete Guide to Content Marketing Writing course, we were discussing how to target clients based on our clinical niches. It was an awesome conversation, by the way, and I think everyone gained a lot from it!

When most...

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Pros and Cons of Working with Marketing Agencies business tips clients freelance writing basics freelance writing for nurses freelance writing tips marketing agencies Apr 06, 2021

Kara-Marie sent me a request for a newsletter that talks about the pros and cons of working with content and marketing agencies. I’m very happy to oblige!

If you haven’t considered pitching healthcare content or marketing agencies, you are missing out on way to establish a consistent...

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Why You Need to Start Tracking Your Time Immediately clients effective hourly rate ehr freelance writing basics freelance writing for nurses nurse-writer time tracking writing Mar 02, 2021

Recently I enjoyed chatting with a coaching client – a mid-career nurse-writer who’s looking to level-up her business and reach the six-figure realm.

Since this was our first meeting, I ran through a series of questions I like to ask every client to get a baseline reading of where...

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