What is an LOI? clients email finding clients letter of introduction loi marketing Aug 17, 2021

I chatter on all the time about “LOIs,” as if every nurse in the world knows exactly what it is. But, of course, that’s preposterous! So allow me today to do something I’ve been remiss about: explaining exactly what an LOI is and when to use it.

Meet the Letter of...

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How Long Should Your LOI Subject Line Be? clients content marketing finding clients letter of introduction loi subject line Aug 10, 2021

Recently I heard from a student in the Complete Guide to Content Marketing Writing for Nurses course who had sent more than 70 LOIs without a single response. Talk about disheartening!

She naturally wondered what was wrong with her LOI, but I, on the other hand, was wondering what might be wrong...

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How to Write a 5-Sentence Letter of Introduction that Gets Results anchor clients business tips clients finding clients freelance writing basics freelance writing for nurses letter of introduction loi May 25, 2021

I’ve talked about sending Letters of Introduction (LOIs) many times in my coaching sessions, but then I realized I didn’t actually have a blog post that discusses exactly what these prospecting tools are or how to write them. Derp.

So I thought I should go over that.

Cold LOI vs Warm...

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