What is an LOI? clients email finding clients letter of introduction loi marketing Aug 17, 2021

I chatter on all the time about “LOIs,” as if every nurse in the world knows exactly what it is. But, of course, that’s preposterous! So allow me today to do something I’ve been remiss about: explaining exactly what an LOI is and when to use it.

Meet the Letter of...

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How Long Should Your LOI Subject Line Be? clients content marketing finding clients letter of introduction loi subject line Aug 10, 2021

Recently I heard from a student in the Complete Guide to Content Marketing Writing for Nurses course who had sent more than 70 LOIs without a single response. Talk about disheartening!

She naturally wondered what was wrong with her LOI, but I, on the other hand, was wondering what might be wrong...

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Is It Worthwhile to Pay for Access to Writing Gigs? b2b clients finding clients loi marketing writing gigs yog's law Jul 27, 2021

Getting started as a nurse writer can feel very confusing. Where do you begin to find “jobs”? Where should you search?

As you explore these questions, you likely will run across places that offer paid access to writing gigs. Is it worthwhile to invest in these subscriptions? Does it...

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How to Write a 5-Sentence Letter of Introduction that Gets Results anchor clients business tips clients finding clients freelance writing basics freelance writing for nurses letter of introduction loi May 25, 2021

I’ve talked about sending Letters of Introduction (LOIs) many times in my coaching sessions, but then I realized I didn’t actually have a blog post that discusses exactly what these prospecting tools are or how to write them. Derp.

So I thought I should go over that.

Cold LOI vs Warm...

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Student Q&A: The Art of Slanting an Article Pitch clients freelance writing basics freelance writing for nurses freelance writing tips healthcare loi nurse-writer pitching publications writing writing samples Feb 23, 2021

Recently, this message floated into my inbox:

Hi! My name is Alicia, I've been a Women's Health Nurse (among many other departments!) for 13ish years. I have the Ultimate [Health Journalism Basics for Nurses] course and the 50 Markets download (great info btw) but I noticed there wasn't a lot of...

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How to Get Your First Writing Samples – a Step-by-Step Tutorial for Nurses clients freelance writing basics freelance writing for nurses loi nurse-writer volunteering writing writing samples Feb 09, 2021

I’ve often said that the biggest catch-22 nurses encounter when trying to launch a writing career is how to get work samples when nobody will hire you without work samples.

Right?

Well, there’s an easy way around this problem. I’ve talked about this before, but I don’t...

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