I chatter on all the time about “LOIs,” as if every nurse in the world knows exactly what it is. But, of course, that’s preposterous! So allow me today to do something I’ve been remiss about: explaining exactly what an LOI is and when to use it.
Meet the Letter of...
Recently I heard from a student in the Complete Guide to Content Marketing Writing for Nurses course who had sent more than 70 LOIs without a single response. Talk about disheartening!
She naturally wondered what was wrong with her LOI, but I, on the other hand, was wondering what might be wrong...
Getting started as a nurse writer can feel very confusing. Where do you begin to find “jobs”? Where should you search?
As you explore these questions, you likely will run across places that offer paid access to writing gigs. Is it worthwhile to invest in these subscriptions? Does it...
Recently, one of my students wrote to me about an opportunity she had received by email from a prospective publishing outlet. Her question was simple: “Is this real?”
I felt the response I sent her could be useful to a wider audience, so I’m republishing parts of our...
I’ve talked about sending Letters of Introduction (LOIs) many times in my coaching sessions, but then I realized I didn’t actually have a blog post that discusses exactly what these prospecting tools are or how to write them. Derp.
So I thought I should go over that.
Cold LOI vs Warm...
Last week, a student in the Complete Guide to Content Marketing Writing for Nurses course sent me an excellent question that I felt deserved a wider audience, so I wanted to share her question and my answer with you.
This student was struggling with one of the most fundamental aspects of...
The most common question I field is: What should I charge this client?
The second-most common is: Here’s the rate a client offered me. Is this a good rate?
In fact, because pricing questions are so common, I’ve written about them numerous times in the past. I’ve offered ...
Over in the “office hours” (group coaching) component of the Complete Guide to Content Marketing Writing course, we were discussing how to target clients based on our clinical niches. It was an awesome conversation, by the way, and I think everyone gained a lot from it!
When most...
