Quick Cheat Sheet for Evaluating Prospective Clients Jan 20, 2021

Just a quick hit based on an experience I’m currently going through, wherein I am re-re-learning how to avoid PITA clients. Previously, I briefly touched on what makes a great client, and today I’m sharing a brief cheat sheet of red flags that should make you pause and seriously...

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What is Your Value Proposition as a Nurse-Writer? Jan 20, 2021

Today I want to cover a concept that’s essential to your success as a freelance writer, but it’s a concept you may not be familiar with. It’s called the ‘value proposition,’ and if you can nail this, then you can build a very successful business, indeed.

What is a...

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Indemnification Clauses 101 Jan 20, 2021

Quick, name the one business-related thing that can render you bankrupt in an instant without any wrongdoing on your part.

If you said “indemnification,” ding-ding-ding. You get a cookie.

What is Indemnification?

To indemnify someone or something else means to provide legal and...

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How to Create Buyer Personas to Target Your Marketing Jan 20, 2021

Just today I briefly chatted by email with a new nurse entrepreneur who is building a business website and needs content, especially for the home page. In the course of chatting, she alluded to her target audience, which she characterized in terms of a broad group of people. Not to disparage this...

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Why You Need a Business Budget – and How to Create One Jan 20, 2021

When I guested on the Divine Downloads podcast, host Lisbeth Overton expressed some skepticism over my contention that every writer should set up a business bank account that is separate from their personal account. Surely freelance writing is a business you can launch with zero...

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How to Set Freelance Writing Rates: Factors to Consider (and Not) Jan 20, 2021

If you frequent any freelance writing forum or community, you’ll notice thread after thread related to pricing.

“How should I price this?”

“How much should I charge for this?”

“What would you price this at?”

Over the course of nearly 20 years in this...

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How Can I Get This Client to Pay What I’m Asking? Jan 20, 2021

Question:

How do you counteroffer a client? I have a potential client who I’d really love to work with, and I see them as a potential anchor client. However, their proposal is a slap in the face.

They’re asking for a 12 700-word blog posts/month, weekly social media posts for two...

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Countdown to 2021 Jan 20, 2021

This is it

This is all the client work I have left to do in 2020.

As I sit here, typing this on November 18, I feel myself creeping up on my annual winter break. This year, I should have everything wrapped up by December 11.

Then I will take the rest of the year off, not returning to the office...

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The Biggest Website Mistakes I See Nurse Writers Make Jan 20, 2021

I’ve had “value,” “pricing,” and “negotiation” on the brain this November, but for good reason: My goal with RN2Writer is to help you learn how to be successful in the business of freelance writing. Sure, I plan to also cover topics related to...

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12 Things to Do in December to Jumpstart Your Writing Career in 2021 Jan 20, 2021

December can be a slow period. Or it can be intensely busy. I’ve experienced both scenarios in my 20+ year career as a freelance writer.

This year has been insanely busy for me. Not only have I written a record amount of client work, but I launched RN2writer as an educational hub for nurses...

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The Ultimate Guide to Freelance Gift-Giving Jan 20, 2021

‘Tis the season to be jolly, but is it also the season to give gifts to your editors and clients?

This question comes up every year around Thanksgiving on every forum I frequent and within every writing group I belong to. And opinions run strong on this subject. Some writers (myself...

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Why Every Nurse-Writer Should Perform a SWOT Analysis Jan 20, 2021

We nurses, we know acronyms. And abbreviations. And initialisms. For instance, I can boast having two of them following my name: BSN, RN.

Other abbreviations, acronyms, and initialisms we nurses use on a regular basis include:

  • STAT

  • PRN

  • NPO

  • ACLS

  • NP

You get the idea.

...

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