Behind the Scenes: How Our Students Land Clients

If you’re wondering whether real nurses can actually succeed in freelance writing, the answer is a resounding yes. 

At RN2writer, we’ve watched hundreds of nurses move from 'I have no idea what I’m doing' to 'I just signed another client!'-without fancy degrees, prior experience, or a massive social media following. 

So how do they do it? 

Here’s a behind-the-scenes look at what actually helps nurse writers land paying clients—and how you can follow the same path. 

It Starts with Clarity (Not a Website) 

One of the biggest myths in freelance writing is that you need a polished website or perfect portfolio before you can start. 

Our students learn quickly that what clients really want is clarity: What do you do? Who do you help? And why are you the right person for the job? 

We guide students to describe their background and interests in a way that feels authentic and professional—no marketing jargon required. From there, they’re equipped to introduce themselves professionally and pitch with confidence—even without a fancy online presence. 

They Learn to Speak the Client’s Language 

Most nurses are used to speaking to patients or colleagues. Writing for clients? That’s a different skill—but totally learnable. 

Successful students shift their mindset from 'nurse' to 'service provider.' They learn how to frame their experience in terms of value to the client: 

- “I’m a nurse with 15 years of med-surg experience” becomes “I help health brands create accurate, trustworthy patient education content.” 

That small shift makes a big difference when pitching or networking. It positions them as a solution—not just a hopeful applicant. 

They Practice Simple, Effective Marketing Habits 

Marketing doesn’t have to mean ads or hours on social media. Most of our students land clients by doing a few things consistently: 

- Sending 1–2 emails per week to targeted contacts 

- Sending an article query periodically to a magazine editor 

- Following up on a schedule 

- Posting once a week on LinkedIn to stay visible 

- Blogging 

This steady, low-pressure approach works far better than waiting for job boards to post the perfect gig. 

A Few More to Explore on This Topic

• How Do Nurse Writers Find Clients?
• What Makes a Nurse Writer Credible in the Eyes of Clients?
• What Clients Really Look for In a Freelance Writer
• 3 Types of Content Writing Nurses Can Excel at – and Where to Find Opportunities
• Case Study: How One ER Nurse Added Freelance Writing to Her Career

They Focus on Relationships, Not Just Results 

You don’t have to be the best writer in the world to land a client—but you do need to be professional, reliable, and easy to work with. 

Our students are taught to treat every interaction—every email, every call, every follow-up—as part of a potential relationship. 

Many have landed repeat work and referrals simply because they were friendly, prompt, and clear in their communication. That’s what builds trust—and trust leads to contracts. 

They Embrace Progress Over Perfection 

This might be the most important piece of all. 

The students who succeed aren’t the ones who know everything. They’re the ones who take action before they feel ready. 

They send the imperfect pitch. They talk about their new business before their portfolio is done. They accept their first assignment even if they’re nervous. 

And every step builds confidence—and momentum. 

What They Don’t Do 

Just as important as what they do is what they don’t do: 

- They don’t wait for permission 

- They don’t spend months tweaking a logo or tagline 

- They don’t obsess over whether they’re 'qualified enough' 

- They don’t compare their beginning to someone else’s middle 

They simply begin. And that makes all the difference.