The RN2writer Blog

We publish practical insights, expert perspectives, and professional resources for nurses who want to communicate with greater impact.

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3 Copywriting Mistakes to Avoid on Your Freelance Website call to action copywriting solopreneur business

Your website should serve as more than just a billboard on the information superhighway, yet many nurse writers make copywriting mistakes that fail at selling their services. Let’s discuss the top mistakes to avoid – so that your website can become a lead-generating machine.

1. All features, no ben...

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Know Your SOW: What it is, how to craft it – and how to enforce it business tips clients solopreneur business

Over the course of my freelance career, I occasionally became embroiled in situations where the client did not want to adhere to the SOW we mutually agreed on in the contract, thereby making life miserable for all concerned.

What is a SOW, you ask? Great question.

SOW stands for “Scope of Work.” A...

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Student Q&A: The Art of Slanting an Article Pitch clients healthcare solopreneur business

Recently, this message floated into my inbox:

Hi! My name is Alicia, I've been a Women's Health Nurse (among many other departments!) for 13ish years. I have the Ultimate [Health Journalism Basics for Nurses] course and the 50 Markets download (great info btw) but I noticed there wasn't a lot of

...
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On Fitting Life into Work, Instead of Vice-Versa solopreneur business

I often talk about the money aspect of freelancing. Sure, I make good money. Great money, compared to many writers.

But money isn’t life.

One of the main reasons I love the freelance lifestyle is because it allows me to fit my work into my life instead of having to fit my life into my work. Let me...

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5 Ways Nurses Can Make Money by Writing solopreneur business

When you’re trying to get started as a nurse writer, it can be hard to figure out exactly how you can make money at this writing thing. There are so many avenues to pursue. Which ones actually pay well, and which ones might lead to a dead-end?

I know I went through that when I was first starting ou...

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How to Set Freelance Writing Rates: Factors to Consider (and Not) building your business solopreneur business

If you frequent any freelance writing forum or community, you’ll notice thread after thread related to pricing.

“How should I price this?”

“How much should I charge for this?”

“What would you price this at?”

Over the course of nearly 20 years in this industry, I’ve concluded that rate-setting to...

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Why Every Nurse-Writer Should Perform a SWOT Analysis solopreneur business

We nurses, we know acronyms. And abbreviations. And initialisms. For instance, I can boast having two of them following my name: BSN, RN.

Other abbreviations, acronyms, and initialisms we nurses use on a regular basis include:

  • STAT

  • PRN

  • NPO

  • ACLS

  • NP

You get the idea.

Le...

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How to Manage Your Bandwidth to Serve Clients Efficiently solopreneur business

Several years ago, I began taking every Wednesday off work. I call it my “midweekend.” I do this partly for creative reasons; writing demands a ton of mental focus, and by Wednesday my brain is kind of fried and requires some recharging time.

But the main reason I starting taking Wednesdays off was...

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Why are You Doing That? 4 Steps to Create a Marketing Strategy for Your New Writing Business solopreneur business

I’m always excited when I get to chat with a nurse interested in launching a freelance writing career. It’s fun to hear where they’re at in the process, and I’m happy to give what advice I can (when asked).

I’ve noticed, though, that these newly minted nurse-writers often will – in a single breath ...

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