Why You Must Always Vet Your Sources citing copywriting freelance writing tips quotes sources vetting process Sep 21, 2021

I must be big on “vetting,” because over the past year I’ve blogged about how to vet a publishing opportunity and how to vet writing courses and programs. I think this indicates I believe in healthy skepticism as a freelance writer – and that’s not a bad trait for...

Continue Reading...
3 Reasons Why You Should Build Community with Your Fellow Nurse Writers community freelance writing nurse writer scarcity thinking success society Sep 14, 2021

Last week, we engaged in a great discussion about building community during the Office Hours coaching session of the Complete Guide to Content Marketing Writing course. Several nurse writers asked the group for their thoughts related to building websites and other issues – and this made my...

Continue Reading...
3 Copywriting Mistakes to Avoid on Your Freelance Website call to action copywriting cta lead generation website Sep 07, 2021

Your website should serve as more than just a billboard on the information superhighway, yet many nurse writers make copywriting mistakes that fail at selling their services. Let’s discuss the top mistakes to avoid – so that your website can become a lead-generating machine.

1. All...

Continue Reading...
Know Your SOW: What it is, how to craft it – and how to enforce it business clients freelance writing scope of work sow Aug 31, 2021

Over the course of my freelance career, I occasionally became embroiled in situations where the client did not want to adhere to the SOW we mutually agreed on in the contract, thereby making life miserable for all concerned.

What is a SOW, you ask? Great question.

SOW stands for “Scope of...

Continue Reading...
What Types of Writing Samples Should You Obtain? clip clips content marketing freelance writing tips nonprofit work samples writing samples Aug 24, 2021

Kemley recently emailed me with a question that I think could benefit from a wider audience. In a nutshell, they said they had contacted a nonprofit to volunteer to write in exchange for getting work samples (which is a strategy I advise, so: Well done, Kemley!).

The nonprofit organization...

Continue Reading...
What is an LOI? clients email finding clients letter of introduction loi marketing Aug 17, 2021

I chatter on all the time about “LOIs,” as if every nurse in the world knows exactly what it is. But, of course, that’s preposterous! So allow me today to do something I’ve been remiss about: explaining exactly what an LOI is and when to use it.

Meet the Letter of...

Continue Reading...
How Long Should Your LOI Subject Line Be? clients content marketing finding clients letter of introduction loi subject line Aug 10, 2021

Recently I heard from a student in the Complete Guide to Content Marketing Writing for Nurses course who had sent more than 70 LOIs without a single response. Talk about disheartening!

She naturally wondered what was wrong with her LOI, but I, on the other hand, was wondering what might be wrong...

Continue Reading...
Why Health Journalism Makes a Great Entry Point for Nurse Writers freelance writing for nurses freelance writing tips getting published health journalism journalism Aug 03, 2021

When I decided to go into courses and coaching (in support of my mission for nurses to own the healthcare communications space), the very first course I developed was called “Health Journalism Basics for Nurses.” Why? Because I think health reporting makes the most natural entry point...

Continue Reading...
Is It Worthwhile to Pay for Access to Writing Gigs? b2b clients finding clients loi marketing writing gigs yog's law Jul 27, 2021

Getting started as a nurse writer can feel very confusing. Where do you begin to find “jobs”? Where should you search?

As you explore these questions, you likely will run across places that offer paid access to writing gigs. Is it worthwhile to invest in these subscriptions? Does it...

Continue Reading...
What “Conducting Background Research” Means in Freelance Writing background research freelance writing nickel expert research topic Jul 20, 2021

 

When the issue of performing “research” to write health articles or content assets arises with nurses exploring a writing career, many of them express reluctance because they recall the arduous academic research processes they had to employ to write their nursing school papers....

Continue Reading...
The Legalities and Liabilities of Being a Nurse Writer business business tips freelance writing legalities liabilities liability Jul 13, 2021

For some reason, I’ve been fielding a lot of questions lately about the potential liabilities involved in being a nurse writer. One person emailed to say her husband questioned whether this career was “even legal,” which admittedly cracked me up.

These questions mainly derive...

Continue Reading...
Do You Need an Active License to Become a Nurse Writer? And Other Questions freelance writing for nurses healthcare license niche nurse-writer rn Jul 06, 2021

Today, I’m answering all your most burning questions about what it means to become a nurse writer. Here we go!

1. Do you need an active license to become a freelancer?

No, you absolutely do not. Keep in mind that the vast majority of health writers have no clinical background whatsoever....

Continue Reading...
1 2 3 4 5 6 7 8